The Weekly Report: Week 42 of 2012

During the period when I was considering of being an Android app developer I went through a few blogs that showed income reports and what not. I tried doing this through my Google+ page, but that was the wrong area to post reports. This is why I will try and do a report every week here instead.

So Report 1 will be the 42nd week of 2012. I actually use Life Calculator to figure out what week of the year this is :)

What happened this week:
I released the game Damn Lines on Saturday the 13th of October and started doing this blog.

User statistics
Click Wars - 255 active installs
Color Converter - 733 active installs
Damn Lines - 112 active installs

• I'd like to point out that this has been my most successful launch so far. 112 active installs from 6 days
• It's been the first app I've used in-house ads to promote

Damn Lines Pro - 0 sales

• This is my first paid app and for the time being I have no intention to promote it. I will be focusing on the free version for now.
• Will try and use In-House ads to promote paid applications in the future.

Expensive Smoking - 152 active installs

Life Calculator - 5600 active installs

Starcraft 2 WOL Guide - 2068 active installs

Revenue generated this week: 1.66 USD
This is the lowest revenue per week that I've had for a while now. There are 2 reasons for it actually.

1. I used a large chunk of impressions for in-house ads
2. eCPM has been terrible at AdMob the last couple of weeks.

AdMob stats

Impressions: 11,887 with eCPM of $0.14

CTR: 0.62%

Overview

Well it hasn't been a good week in terms of cash income, but I am thrilled that I've managed to release Damn Lines after a long development period. I will now switch focus on new apps. I have some ideas for updating Color Converter and should probably update Life Calculator.