The Weekly Report: Week 50 of 2012

What happened this week:
I released a new app this week. Its called Black Ops 2 Guide and goes over the multiplayer portion of the game providing detailed stats for weapons and so on. Other than that - nothing much. Will probably spend some time ironing out issues with the new app before doing anything else.

User statistics
Black Ops 2 Guide - 84 active installs

• Very good first day. Although I've posted the app on a few forums and a good spike was expected!

Click Wars - 3017 active installs
Color Converter - 898 active installs
Damn Lines - 11193 active installs

• Still loosing installs. Oh well...

Damn Lines Pro - 11 sales

• No one bought it this week

Expensive Smoking - 155 active installs

Life Calculator - 6607 active installs

Starcraft 2 WOL Guide - 2163active installs

Tip Calculator - 106 active installs

Revenue generated this week: 9.21 USD
The numbers look a lot like last week. Still a dollar a day plus minus. Will hope to see good things come from the new application.

AdMob stats

Impressions: 34478 with eCPM of $0.27

CTR: 0.94%
First time in a while I dropped below 1% CTR. Sucks ;(

Overview

Hopefully this will be the last week of decline for me. I dont mean that Damn Lines will suddenly stop declining, but what I mean to say is that a new application should generate some impressions and revenue. The first days of it seem positive!